Talking about SaaS

 The blue ocean strategy is a strategy of avoiding fierce competition. The work is based on more than a decade of research covering about thirty industries over the past hundred years. The authors focused their research on identifying common factors that lead to the creation of blue oceans. The companies that became the creators of new market spaces did not follow the path of usual competition, they chose a completely different path of development for themselves. Value innovation allows you to create a new market space, generate and receive new demand, destroy the compromise between value and costs, and most importantly, grow without fear of competition. Many startup founders find it extremely difficult to develop a blue ocean strategy. By the way, there is also a red ocean strategy. In case you apply the right strategy, you will have all the chances to become successful in a mature industry.  If you want some more information about both of the strategies, check out Eleken's ...

The time for loyalty programs is almost over. With digital technologies, customers are increasingly asked to define the type of relationship they want to have with brands. Now it's the customers who have the power. It might seem like a commonplace, yet many brands continue to offer an old-fashioned relationship, with a lot of loyalty cards and unsolicited door-to-door sales. Faced with the inversion of the relationship to the work, however, they will have to adapt, by focusing on both technology and creativity. For example, while using mobile apps, consumers today choose the brands they want to engage with, based on the closeness of value rather than rewards. To attract them, it will be necessary to offer experiences that are at the same time stimulating, sources of pleasure and adapted to its culture. To this end, companies will have to rely more and more on the teachings of neuroscience and human sciences. If you need some examples of perfect mobile app design or inspiration, or ...

 The COVID-19 pandemic has proven how essential digital transformation is in ensuring that telecommuting is maintained over time. Businesses feel the urgency to move away from traditional and expensive systems to develop a clear plan cloud migration and digital transformation before the end of the year. If you are not familiar with the way Cloud-based businesses work, you can read this  article by Eleken  to understand the topic which we are going to be discussing today a little bit better. But if this high level of expenditure is promising, many IT managers are confronted, within their own teams, with prejudices and mistrust that must be deconstructed in order to allow the company to evolve while operating their migration in the cloud. This is an urgent priority for three major reasons. More dynamic innovation Migration to the cloud comes with true agility and innovation, automating many of the previously manual and time-consuming processes. Communication in the cloud al...

In a context of intense competition in the field of mobile applications, app creators must succeed in maximizing the retention of their users.  A better experience and more transparency in the use of private data: these are the two determining factors in satisfying and therefore retaining customers.  By the way, if you want examples of perfect mobile app design or inspiration, or even if you need someone to design your app, you can visit  Eleken's webpage . The most anticipated categories of apps Educational applications - due to the pandemic, these apps are still going to be very popular in 2021; Streaming apps; Health applications; Basic service apps - banking, food delivery, messaging, payment etc. Private data: brands must regain the trust of their consumers According to a study conducted by Futurum Research, only 54% of consumers trust the ability of brands to protect their data. After several scandals of leaks or breaches, users are getting more and more cautious an...

With the attention of CIOs and developers focusing on IaaS and SaaS, Platform-as-a-Service (PaaS) is struggling to take off. But should we really consider it being at rest? To start off, if you are not familiar with the way SaaS business model works, you can read Eleken's blog to understand the topic which we are going to be discussing today a little bit better. Considering SaaS (Software as a Service) is praised by the majority of organizations, and IaaS (Infrastructure as a Service) solutions being very successful, PaaS, which joined the race much later, has not yet succeeded in establishing itself. Its performance is also well below first forecasts. To make the first observation, most developers opt for the IaaS model, which offers them the capacities of computing and storage platforms in particular. This contributes to the success of Amazon Web Services and Microsoft Azure. The second observation, developers do not like to be restricted by a sandbox. This opinion comes from...

Let's start with the definition of  SaaS. SaaS (Software as a Serice) is software hosted on the cloud. It can be accessed via an internet browser, mobile application, or desktop app. If you are not familiar with the way SaaS business model works, you can read Eleken's blog to understand the topic which we are going to be discussing today a little bit better. More than the Cloud itself, the SaaS market has been one of the real levers for the diffusion of the Cloud in companies. However, and despite its appeal, many potential customers express fears that still hold them back. Businesses need flexible and agile software systems to compete in today's digital economy. That's why so many companies have turned to SaaS and on-demand software to benefit from adaptable, scalable and flexible technologies. In the increasingly competitive market for SaaS applications, each provider strives to develop discriminating arguments, reassuring potential customers about the security or lo...

  The availability of malware as well as ransomware in SaaS model in the form of kits makes it easier for cybercriminals to access these threats. As a result, aspiring or skilled hackers no longer need to have sophisticated skills to enter the world of cybercrime. Let's start with the definition of  SaaS. SaaS (Software as a Service) is software hosted on the cloud. It can be accessed via an internet browser, mobile application, or desktop app. If you are not familiar with the way SaaS business model works, you can read this article by Eleken to understand the topic which we are going to be discussing today a little bit better. The fault of cheap tools The industrialization of processes and the availabilit...

 We have already discussed how to design a good mobile app and why it is important. However, in this post, we are going to talk about the most common mistakes developers make. The most common mistakes jump from failing to maintain consistency throughout the lifespan of an app to difficulty attracting users in the first place. It’s quite tricky to design an app with simplicity without it becoming repetitive and boring. An app has to offer pleasing design and UX details without losing sight of a greater purpose. If you want examples of perfect mobile app design or inspiration, or even if you need someone to design your app, you can visit  Eleken's webpage . Bad First Impression Regularly, the principal use or first day with an application is the most basic time frame to snare an expected client. The initial introduction is basic to such an extent that it very well may be an umbrella point for the entirety of the other portable plan best practices. In the event that any...

  The popular perception of software as a service and cloud computing is very simple. Sign up, log in and start working. This, of course, is not that precise in reality. It all depends on the application, business needs and goals. How to save time thanks to SaaS? This does not mean that SaaS users need to sit for weeks to debate. With proper planning, it is possible to deliver value to the business in a shorter amount of time. On the second week of deployment, you can give customers the opportunity to start using the product. This can be by delivering a high-level dashboard so that users begin to understand the new data views they can take advantage of. This way, the customer can begin to integrate the technology into their daily workflows while your team completes the implementation. Simplify the scope of the first phase Incorporating a new SaaS solution is an exciting experience for a customer who wants to improve workflows and processes. Particularly, this occurs when the custom...

  In the previous article, we discussed social media ads on Facebook. Today, it is Instagram's turn. With a crowd of in excess of 928 million individuals, Instagram promotions are a critical device for any web-based media advertiser. With access to parent organization Facebook's broad focus on choices and instruments, Instagram promoting is a viable methodology that’s easy to implement. This post will be quite brief, but if you want more examples or inspiration, or even if you need someone to design your ad banners, you can visit  Eleken's webpage about social media ads . There are 5 most common types of ads on Instagram: 1.  Photo and video ads  - ads that look like regular Instagram posts with a label 'Sponsored' in the top right and a CTA button.  2.  Carousel ads  - ads in the Instagram newsfeed that consist of different visually similar images tied together by a common theme. 3.  Collection ads  - they include a cover imag...

  When a person picks up a phone, he wants to solve a certain problem. Most of the tasks are solved by applications installed on his smartphone. But no matter how functional the application is, if it has a bad design, the user will lose interest. Mobile app design is a necessary and important part of a program that needs special attention. What is mobile app design In 2008, there was a real boom in the developer market - Apple released the iPhone and the App Store. Google in the same year releases the first smartphone on the Android operating system. There is such a thing as a mobile application. In addition to its functionality, users appreciate the look and feel. If in 2008 design played a secondary role, today it is a key one. In 2017, mobile traffic surpassed computer traffic for the first time, and it only grows every year. Developers create a huge number of applications, and users choose them, including their appearance. Application design is the visual design of the program,...