Talking about SaaS

SaaS business goes through three main development stages: Early, Growth, and Stability. When your company is at the Early Stage, you can be responsible for multiple processes alone or with your co-founder. But when you enter the most turbulent stage, which is Growth, your scope of work increases so you will need to hire people and build a strong team.  The majority of these people are going to be your in-house employees, but you might also collaborate with remote teams like our clients do when they hire designers from  Eleken  to help them with the product design. 6 main roles for your SaaS business Customer Success Manager  - the person who will retain clients, deliver product value, improve the onboarding process, and build long-lasting relationships with customers. Marketing Manager  - the person who will be responsible for creating various marketing campaigns across social media, email, affiliates, advertising, and content marketing channels. ...

With more than 15,529 SaaS companies registered on Crunchbase and 12 times growth rate since 2010, it's okay to say that SaaS is a business model of the 21st century. So, let's discover, why does everyone want to be a SaaS company?  What is SaaS? SaaS (Software as a Service) is software hosted on the cloud. It can be accessed via an internet browser, mobile application, or desktop app. SaaS is provided to users on a subscription basis, which means they have to pay a recurring fee monthly or annually.  SaaS revenue streams SaaS companies typically have a few revenue streams in addition to subscription. Let's look at all of them. Subscription Recurring payments are the main revenue-generating stream of SaaS businesses. This stream is fluctuating and varies from month to month (depending on your pricing model and customer satisfaction). People continue to use the app as long as it delivers value. Upsell You can upsell to existing customers offering them more storage, more data...

SaaS founders find it challenging to choose the most appropriate pricing model. It's not only because balancing value and revenue is hard, but also because pricing is part of the product. It influences everything: from your target audience to your budget projections. Who is your target audience? Do they see the benefits versus price the same way you do? Your pricing model will influence your marketing strategy. It will also affect your customer journey map. You will need to think when it's time to offer your users an upgrade and when it's a good time to upsell. Here is the list of 7 types of SaaS pricing models, if you want to read more about examples, or gains and loses of every strategy, go here:  https://www.eleken.co/blog-posts/saas-pricing-models-to-help-you-make-an-informed-decision . 7 Types of SaaS Pricing Models 1. Freemium One of the most common models to price a SaaS product is Freemium. You let your customers use your software for free offering them a basic set ...

  We all probably know that the main goal of social media advertising is to attract attention to your product with visually engaging and clickable paid ads for Facebook, Twitter, Instagram, and other social networks.  Today, we are going to talk about ads on the most popular platform - Facebook. This post will be quite brief, but if you want more examples or inspiration, or even if you need someone to design your ads banners, you can visit  Eleken's webpage about social media ads . There are 7 most common types of ads on Facebook: 1.  Photo ads  - the most common type of ads on Facebook. These ads work well for showcasing new products or services. 2.  Carousel ads  - an ad that consists of up to 10 images or videos – a good way to showcase product features or explain a step-by-step process. 3.  Collection ads  - mobile-only ads that consist of a cover photo or video and a few product images with pricing and other details. 4.  C...

  "Design an iOS app that users will like. Design an Android app that makes people love the Google Play Store." First of all, smartphone users expect products to be extremely easy to use and eye-catching at the same time. In the mobile app design, you need to combine modern design aesthetics with familiar platform conventions. If your product lives on many platforms, you need to make sure a user doesn’t feel any difference moving from one device to another. Become the advocate of design minimalism. It's not the number of features that you should be concerned with, it's their value. Remove unnecessary clutter in favor of meaningful content, nifty micro-interactions, readable fonts, smooth workflows, and flexible layouts. In the mobile app design, you need to follow iOS and Android platform conventions. But having a distinctive brand is also important for your business. The apps you design have familiar UI but include patterns that reflect your bran...