Talking about SaaS

 Corporate websites often find it difficult to integrate into the digital realm because of their difficulty in increasing traffic to their website. If you don't have traffic to your site, you won't generate sales. In my previous posts, we have discussed the most popular Blue Ocean strategy examples, if you want some more information on other strategies, feel free to check out Eleken's blog . Be social Digital marketers believe that social media is an important part of an online marketing strategy. It’s not enough, however, to have social media accounts - you have to be active! For example, reply to comments on your Facebook page or react to the most popular Twitter threads. On different social networks, creating a remarketing campaign has never been easier. You can easily target your website visitors and entice them to return to visit it. On Facebook, small groups can be targeted with a remarketing campaign (you only need 100 visitors). On Twitter, you need 500 visitors. Wh...

  It is not a secret for anyone that luxury brands are starting to incorporate digital marketing strategies into their businesses. However, the concepts of digital and luxury were not meant to become allies. In this article, you will find some tips to improve the digital marketing strategy of your luxury brand. In my previous posts, we have discussed the most popular Blue Ocean strategy examples, if you want some more information on other strategies, feel free to check out Eleken's blog . Luxury brands hesitated for a long time before coming online. The digital world seemed too different from the luxury world. Indeed, the digital world is characterized by the fact of being accessible to anyone, the fact of allowing everything to be made quickly, while the world of luxury is defined by scarcity and elitism. Digital marketing has enabled luxury brands to open up a closed world, to make luxury accessible to everyone. This has enabled the rebirth of various luxury brands. To improve th...

Why are we talking about 7 steps? Because startups need a website in order to grow their business, market themselves and be able to make progress. One day or another, you will definitely need a website. A lot of people start explaining their plans to a digital agency saying that they "don't really have a clue what the site should look like .... Except that…" Based on these experiences, we can identify 7 steps you need to think about BEFORE you decide to build your site. This will help you put things in order, look more clearly at your project and communicate better with your web design agency . Define your goals Ask yourself what you are going to offer on your site. Why do you need a site, why did you start your business? Force yourself to have a clear idea of ​​your short-term but also long-term goal. We should not underestimate the importance of the target audience. Understanding who we're talking to can help guide your site design and will help you create your cont...

Digital Natives, also known as Millennials, are probably ones of the most complicated readers to interest, as they not only demand what should be demanded but also need to be challenged, and want to be fascinated by the uniqueness. Their attention span will be decreased drastically if they see a lack of creativity. This generation is screaming "creativity", "storytelling" and "authenticity," so as you can assume, it can be very challenging to explain what digital natives are really looking for in web design. If you are starting a product or have a business targeting millennials, this article will explain and maybe help you make necessary decisions on how to better target this generation through web design features. Modern style While Millennials were injected to the Internet at a very young age, they remember the good old style of web design from the 1990s back to the time very vividly. Therefore, they are very enthusiastic about a web design that will loo...