Social media ads design for your SaaS marketing campaigns

 We all probably know that the main goal of social media advertising is to attract attention to your product with visually engaging and clickable paid ads for Facebook, Twitter, Instagram, and other social networks. 

Today, we are going to talk about ads on the most popular platform - Facebook. This post will be quite brief, but if you want more examples or inspiration, or even if you need someone to design your ads banners, you can visit Eleken's webpage about social media ads.

There are 7 most common types of ads on Facebook:

1. Photo ads - the most common type of ads on Facebook. These ads work well for showcasing new products or services.

2. Carousel ads - an ad that consists of up to 10 images or videos – a good way to showcase product features or explain a step-by-step process.

3. Collection ads - mobile-only ads that consist of a cover photo or video and a few product images with pricing and other details.

4. Collection ads - full-screen ads with photos and videos that only last for 24 hours. It's a great format for limited time offers and moment marketing.

5. Slideshow ads - a video made from several static images. A great option for experimenting with a video format without investing in making videos.

6. Instant Experience ads - full-screen interactive ads for mobile. They include up to 20 images or up to 2 minutes of video and work together with collection ads.

7. Video ads - videos can last for up to 240-minutes on desktop. They have higher conversion rates compared to other types of Facebook ads.